provident

Provident Credit Union challenged us to create a new visual style and campaign that differentiated them from their competitors as well as showcase their key offerings. Working with a team of designers and producers, I contributed to the creative direction and production of the illustrative style, print and digital ads, brochures, and website.

Role
Junior Designer, Illustrator

Team
Agency: Liquid Agency
Senior Creative Director: Diane Stember Richards
Creative Director: Jeff Gardner
Senior Producer: Nicholas Haug

Category
Visual Style, Illustration

In a market saturated with stock photography, I started playing with how their logo mark could build out their key offerings in simple yet bold illustrations. My team ran with my idea and we developed a family of illustrations that brought their offerings to life in a unique and ownable way.